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Think your hardware startup will actually ship? Hardware is hard.

Startup survival rate in Hardware:

1 in 20 ideas survive the roast

Roast my Hardware idea →

TL;DR — Why Hardware ideas fail

The brutal patterns our AI spots in every doomed Hardware pitch

  • 01Manufacturing lead times will push your launch 12 months beyond your estimate
  • 02Every hardware revision costs $50K-$500K — and you'll need at least three
  • 03Returns, warranties, and support costs will destroy your margins at scale
  • 04Factories have minimum order quantities that will exhaust your funding

How the roast works

01
Submit your idea
Describe your Hardware startup in one sentence. No deck required.
02
Pick a persona
Choose your executioner — Brutal VC, AI Overlord, Bitter Ex-CoFounder, and more.
03
Get destroyed
Receive a savagely honest roast with a burn score and a pivot suggestion.

Free to use — 5 roasts per day, no account required

Find out if your Hardware idea is delusional →